I was featured in a CoStar News article that explores how commercial real estate professionals are using social media to build influence and generate real business results.
The article covers how creators in the CRE space are shifting from traditional word of mouth to digital word of mouth by sharing insights, teaching basic concepts and showing up consistently online.
One part of the piece highlights my approach:
Influencers who stand out are ones who share basic concepts of the business and can communicate them simply, said Skylar Romines, a commercial real estate insurance broker and founder of ATW Advisors. Romines has almost 10,000 followers on LinkedIn and 24,000 on X. Romines said it’s just a digital attempt to boost the very traditional word of mouth. Turning clicks to cash? More commercial real estate influencers take a stab at it – By Brannon Boswell
I also shared how I tailor content by platform, simplify core ideas and rely on consistency to build momentum over time.
If you want to read the full story, including insights from other CRE creators and industry leaders, click here.